It was not too long ago that we saw print publishers scampering to save their business by developing digital products. While some are able to rise to the challenge successfully, others fall and had to close their business altogether. Ironically, we are now seeing a somewhat about-turn – print, or in this case print catalogues, […]
The team behind Gourmet and Travel wants to extend its content- G Top 100 Wines- to a broader audience beyond the immediate pool of affluent readers. What better way than re-purposing the content into a Christmas gift guide for readers of its sister titles- Her World Singapore, Men’s Health Singapore and Harpers’ Bazaar Singapore. Learn how the same content, depending on the editorial environment, can be adapted to fulfil different needs and hence reach different audience segments.
Tags: Christmas Gift Guide, content marketing, Content repurposing, Gourmet and Title, Harper's BAZAAR Singapore, her world, Men's Health Singapore, New content, Targeted advertising, targeted marketing, The Peak Digital, The Peak Selections: Gourmet & Travel
Digital Editor Olivia Lim feels privileged by the website’s recent win at the Content Council’s Pearl Awards.
With The Johnnie Walker House Edit winning a Gold Award at the Pearl Awards 2014, contributing editor Shweta Parida hails team camaraderie, passion and hard work for the title’s success.
By Jennifer Chen, Editor – The Peak. Even though there’s one more month until the close of 2014, I am already in the year-end review frame of mind. That’s because the major events at The Peak culminated in the ground-breaking November issue. For the first time, we featured not one but 10 personalities on the […]
Simply Her celebrated 10th anniversary with a bake-off challenge. In this article, Penny shares her excitement and details of the event which gathered supportive readers, baking hobbyists.
The Peak Selections: Gourmet & Travel extends heartiest congratulations to all 100 winning wines and for being the best of the best!
Ho Ton shares the work behind the latest issue of the Fall/Winter edition of Nanyou. The swoon-worthy Wu Chun graced the cover, read on for the juicy bits!
Nuyou Time Stars Issue this year invited personalities from different industries to share what significant timepieces and the concept of time mean to them. We asked five celebrities to reveal their most unforgettable piece. Project Editor, Yen Leng expresses her version of time…
Her World Singapore worked with title partners in Indonesia, Malaysia, Thailand and Vietnam on an insiders’ list of where to get the best buys and bites across Southeast Asia.
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