Her World Singapore worked with title partners in Indonesia, Malaysia, Thailand and Vietnam on an insiders’ list of where to get the best buys and bites across Southeast Asia.
Exhibitors of the Home and Decor Fair 2014 detailed the benefits of this event and lauded the multiplatform publicity campaign leading up to the event.
Men’s Health Urbanathlon has proven to be a success with runners and sponsors alike. Find out how our runners enjoyed their run and how were our partners able to interact with our runners to increase their brand exposure at Singapore’s much talked about running event.
Discover the power of integrated campaigns through SPH Magazines’ cross platform advertising. BMW recently launched a revolutionary car model – the BMW i electric car, that promises to redefine the future of driving through its DNA of environmental consciousness. For a product that seeks to be at the forefront of innovation, the means to reach […]
Walk into any cosmetics section in a departmental store and you’ll be bombarded by a dozen or more different brands, all angling to get a portion of the female beauty pie. There is no question that the beauty industry is notoriously competitive. Brands that do not continuously renew themselves are quickly booted from the consumer’s […]
There is a new home for the original and the bold. With the opening of their new store at Jurong East Mall, Robinsons has curated an impressive number of 77 exclusive brands and labels. With a sprawling retail space of nearly 85,000 square feet, Robinsons has combined fashion, beauty, home and lifestyle across four floors. […]
Tags: Advertorials, Campaign Showcase, Creative buys, creative showcase, Home & Decor, Home accessories, Home ideas, Home products, Home styles, Interior Decor, interior design, JEM, Magazine Advertising, Robinsons
There is the MINI Cooper S. And then there is the MINI John Cooper Works (MINI JCW). A step up from the MINI Cooper in terms of performance, the MINI JCW made its debut in 2000. The model was given sporty performance upgrades and imbued with the DNA of a racecar; the result being that […]
Bentley selected ICON Singapore as a media partner to introduce the brand’s premium automobile collections—Bentley Mulsanne and New Bentley Continental GT Speed. The whole campaign spans over five months across five touch points, making it one of our most comprehensive integrated campaigns yet. This is how we pull it off.
Quintessentially lifestyle is the world’s leading Members only luxury Concierge Club, providing their patrons with unsurpassed global lifestyle management service. They cater to a clientele that is both exclusive and privileged, which is exactly the readership audience of The Peak Selections: Gourmet and Travel. Quintessentially’s recent collaboration with The Peak Selections: Gourmet and Travel on […]
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