Digital Product ManagerDescription
SPH Magazines Pte Ltd is Singapore's premier magazine media company with a portfolio of more than 80 brands and products in Singapore and the region. Our diverse portfolio includes brands such as Her World, Harper's Bazaar, The Peak, Home & Decor and Hardware Zone, all of which are well-established market leaders in their respective genres. Our award-winning content - delivered across print, online and mobile touch points - together with our signature events all year round, reach more than 6 million consumers monthly. We pride ourselves on the ability to deliver high-performing 360 marketing campaigns for our advertisers, by leveraging our strong brand heritage and highly engaged audiences. Our innovative advertising solutions incorporate cutting-edge technology and an unparalleled distribution network achieved through strategic partner tie-ups.
We are looking for a driven, entrepreneurial person to enhance our digital media drive as a PRODUCT MANAGER.
In this role, you will be responsible for growing a suite of digital media products. You will work with Sales, Marketing, and management teams to define the product strategy, translate product requirements for the Design and Development teams, and deliver innovative solutions for readers and advertisers.
You need to keep abreast with the changing digital landscape in order to identify business opportunities.
- Conceptualise and implement product features powered by a keen understanding of our audience -- by analysing available data points and conducting user research
- Work with Marketing teams to drive audience growth through search, social, and other channels, ultimately ensuring that traffic targets are achieved
- Work with Sales, Operations and Technical teams to improve existing advertiser solutions and develop new offerings
- Be the internal and external evangelist for your products, helping stakeholders understand product benefits and USPs
You must possess a unique blend of business and technical knowledge; a big-picture vision, and the drive to make that vision a reality.
The ideal candidate should have experience in the online/digital media business and have a proven track record in audience growth. Experience with major acquisition channels such as search and social is crucial.
Be extremely comfortable working with data - experience working with Google Analytics and other forms of analytics is a must.
Experience with ad tech is a bonus.
Excellent written and communication skills with proven ability to influence sales, technical, and editorial staff are necessary.