ICON celebrated its 14th anniversary last Thursday with a gala held at Shangri-La Hotel, Singapore. Scroll down for event highlights!
On March 8, the Her World team held a beauty brunch, welcoming its friends and partners for an intimate gathering in the swanky loft-style hotel, M Social in Robertson Quay. The brunch also marked the magazine’s 18th Beauty Awards, the original and most extensive one in Singapore. This year’s Her World Beauty Awards honoured a […]
Last Thursday, Singapore’s No. 1 technology portal HardwareZone.com and its print counterpart, HWM, honoured the best tech brands and products – as voted by consumers and editors. Now in its 10th year, it’s an award where products are put through rigorous tests and are awarded based on their outstanding qualities. This year, 72 awards were […]
Remember those days when we used to hover around mamak shops browsing rows and rows of magazines cramped to the brim? Fast forward 10 years and look at how the newsstand has transformed! But still delivering stories that spark conversations be it online or offline and keeping their loyal followers on the pulse of […]
*A version of this article first appeared on INMA.org. Previously, we had our leaders gazing into the crystal ball and sharing their predictions on what will take marketing by storm in 2019. Picking up on our CEO’s point on accepting that “nobody has the answers” and to “try and try again”, consider doing business […]
PS – download our 2019 rate cards before you go!
We’ve all heard how “pictures paint a thousand words”. An image can illustrate complex ideas the same way a large amount of text could. The evolution of technology has changed the way consumers view and digest information. In recent years, we have moved from images to interactive visual content as applications such as Instagram and […]
In a marketing climate plagued with fake news, bots and bought followers, brand authenticity is more critical than ever. Cohn & Wolfe’s annual survey of over 15,000 consumers across 15 countries found that brands with greater authenticity are better able to attract and retain customers. This correlation is strongest in Asia. Nothing fosters authentic […]
(This article first appeared on INMA.org) Upon mentioning “magazines”, one can easily recall the colourful glossy books filling up the once-crowded stands in bookstores before Internet hit us – as they were one of the very few ways to access content back then. Fast-forward to today: Mobile devices that follow wherever we go, together with […]
Welcome to the age of disloyal customer. The advent of the internet and increased connectivity of consumers to goods and services have fragmented the shopping landscape. Consumers now have a reservoir of choices and alternatives to consider before making any purchase, and the freedom to purchase from a competitor should a shopping experience go […]
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