The Peak
Events | Industry Talk

The Peak celebrates its 35th anniversary with a special gala honouring 20 Future Shapers

By : The Peak | July 17, 2019

On July 11, The Peak unveiled a special, limited edition issue to mark its 35th anniversary. The issue spotlights the future shapers of Singapore – individuals who are next-generation leaders hailing from across the business sectors of lifestyle, technology and financial investment.   These 20 dynamic individuals were honoured during a black-tie gala dinner event […]

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ICON
Events | Industry Talk

ICON celebrated its 14th anniversary with Resplendence Glitter

By : ICON | April 16, 2019

ICON celebrated its 14th anniversary last Thursday with a gala held at Shangri-La Hotel, Singapore. Scroll down for event highlights!  

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herworld
Industry Talk

Her World Celebrates Beauty with Brand Champs

By : herworld | March 28, 2019

On March 8, the Her World team held a beauty brunch, welcoming its friends and partners for an intimate gathering in the swanky loft-style hotel, M Social in Robertson Quay. The brunch also marked the magazine’s 18th Beauty Awards, the original and most extensive one in Singapore. This year’s Her World Beauty Awards honoured a […]

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HardwareZone.com
Events | Industry Talk

2019 HWM+HardwareZone.com Tech Awards

By : HardwareZone.com | March 5, 2019

Last Thursday, Singapore’s No. 1 technology portal HardwareZone.com and its print counterpart, HWM, honoured the best tech brands and products – as voted by consumers and editors. Now in its 10th year, it’s an award where products are put through rigorous tests and are awarded based on their outstanding qualities. This year, 72 awards were […]

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SPH Magazines 360
Industry Talk

#10YearChallenge…we couldn’t resist

By : SPH Magazines 360 | January 17, 2019

  Remember those days when we used to hover around mamak shops browsing rows and rows of magazines cramped to the brim?  Fast forward 10 years and look at how the newsstand has transformed! But still delivering stories that spark conversations be it online or offline and keeping their loyal followers on the pulse of […]

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SPHmagazines
Industry Talk

5 ways to ace marketing in 2019

By : SPHmagazines | January 2, 2019

*A version of this article first appeared on INMA.org. Previously, we had our leaders gazing into the crystal ball and sharing their predictions on what will take marketing by storm in 2019.   Picking up on our CEO’s point on accepting that “nobody has the answers” and to “try and try again”, consider doing business […]

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SPHmagazines
SPHmagazines
Industry Talk | Research

Why brands should consider video marketing

By : SPHmagazines | December 17, 2018

We’ve all heard how “pictures paint a thousand words”. An image can illustrate complex ideas the same way a large amount of text could. The evolution of technology has changed the way consumers view and digest information. In recent years, we have moved from images to interactive visual content as applications such as Instagram and […]

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Hafizah Hazahal
Industry Talk | Research

Experience Marketing: Ad Industry’s Answer to Fraud?

By : Hafizah Hazahal | October 25, 2018

In a marketing climate plagued with fake news, bots and bought followers, brand authenticity is more critical than ever. Cohn & Wolfe’s annual survey of over 15,000 consumers across 15 countries found that brands with greater authenticity are better able to attract and retain customers. This correlation is strongest in Asia.   Nothing fosters authentic […]

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Hafizah Hazahal
Industry Talk | Research

Magazines: Bridging the Physical-Digital Divide

By : Hafizah Hazahal | August 23, 2018

(This article first appeared on INMA.org) Upon mentioning “magazines”, one can easily recall the colourful glossy books filling up the once-crowded stands in bookstores before Internet hit us – as they were one of the very few ways to access content back then. Fast-forward to today: Mobile devices that follow wherever we go, together with […]

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SPH Magazines Blog

Welcome to our blog. Through this new channel, we hope to connect better with you, and provide you with the latest happenings at SPH Magazines, such as our new titles, new sections in our magazines, events you can participate in and best of all, attractive promotions. We hope that you will find the postings here informative and fun. We would also like to hear from as many of you as possible. So leave us a note and let's connect now!
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