clickTRUE
Industry Talk

Google Analytics – Remove The Guesswork From Your Online Marketing Campaigns

By : clickTRUE | May 20, 2010

What is Google Analytics? Find out how this simple yet powerful tool can help you to optimize your online marketing campaigns, drive value to your business, and at the same time improve your customers’ experience.

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SPH Magazines 360
Industry Talk

Why The World Needs AVATAR To Win Best Picture At The Oscars

By : SPH Magazines 360 | May 12, 2010

Never before has the upcoming 2010 Oscars showdown been a nail-biting and closely watched event in the history of motion picture. But while there are 10 nominees for Best Picture, everybody knows it’s a two-horse race between James Cameron’s AVATAR and ex-wife Kathryn Bigelow’s The Hurt Locker. There’s more at stake than just the initial dramatics and hoopla, and here’s why.

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SPH Magazines 360
Industry Talk

A Potential Battle Looms: Cinema 3D Versus Living Room 3D

By : SPH Magazines 360 | May 12, 2010

Cinema-goers today have a choice between 2D and 3D versions of a movie. But what if one day, the 3D Blu-ray movie version is also available, would this change their choice of wanting a 2D or 3D movie experience at the theater? What are the factors that will influence this decision?

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SPH Magazines 360
Industry Talk

Extreme Overclocking With Liquid Helium? It’s Just Plain Irresponsible

By : SPH Magazines 360 | May 12, 2010

When it comes to breaking overclocking records, liquid helium is on top of every overclocker’s secret weapon list. But little do they know, they are doing mankind more harm than good. And it’s a shame that organizations are sponsoring such activities today.

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SPH Magazines 360
Industry Talk

It’s Sad When Organizations Misuse Social Media

By : SPH Magazines 360 | May 12, 2010

Everyday, I’m bombarded with all sorts of requests in Facebook – from helping friends fertilize their crops in Farmville to joining other users in a cause to save mother Earth. These are all fine and good. But when an organization begins to misuse social media and mislead users into deceptive marketing tactics, I get upset.

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Jereme Wong
Industry Talk

Rising Significance Of Mother’s Day

By : Jereme Wong | May 10, 2010

In a recent survey done by National Retail Federation (NRF), consumer spending for Mother's Day is second only to the winter holiday gift-giving season in the US. Looking at search data closer to home, it seems that searches for 'Mother's Day' is peaking at all time high, growing as much as 300% compared to last year. […]

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SPH Magazines 360
Industry Talk

My biceps are bigger than yours

By : SPH Magazines 360 | May 8, 2010

My friend hails from an elite unit in the army. And recently at his wedding, he had a couple of tables full of his (raucous) army mates. Hey, I'm all for painting the town red on your wedding day, but I just got turned off when they kept mouthing the name of said elite unit […]

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SPH Magazines 360
Industry Talk |

I’m getting fat…

By : SPH Magazines 360 | May 8, 2010

I reach down, pinch my belly, and sigh. The roll of fat is noticeably bigger. It creeps onto you like a vicious, unseen and unstoppable monstrosity. Worryingly, your metabolism noticably plummets at the big 3-0 so you can literally feel that extra paunch-layer slipping on after a big burger and fries meal – nearly instantly, […]

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