brands

CLEO

CLEO continues to be one of the strongest media titles for millennial and Gen-Z women in Singapore, reaching out to an audience of more than 300,000 every month through various integrated digital initiatives. With a unique blend of approachable and inspirational content, CLEO offers an insider perspective on everything a twenty-something woman in Singapore wants or needs to know. We believe in celebrating everyone and everything that fits our motto: “Your life, your rules”.

CLEO Singapore Launched in 1994, the Singapore edition of CLEO is the leading magazine for the twenty-something woman. Aimed at spirited and spontaneous young women with discretionary spending power, CLEO is the "road map" for young people confronting the first major decisions of their lives.

CLEO 
Malaysia
Launched in 1995, CLEO Malaysia shot to the top slot as Malaysia’s best-selling, English-language women´s title within three years. A friend and mentor to readers, CLEO is about confidence, naturalness, energy and fun.

CLEO Indonesia
CLEO Indonesia was launched in 2007 as an international license under the Femina Group. CLEO maintains its focus on Cool, Liberated, Energetic, and Optimistic young ladies. It is also a guide for women who are concerned about their fashion, beauty, lifestyle, career, and relationship. CLEO gives it all in one full-of-fun and complete package. CLEO speaks to independent women age 20-30 years old with primary audience 25-29 years old. Its readers are highly aspiring, style & beauty conscious, outspoken, confident and open-minded, and affluent.

The Brand

CLEO interacts with twenty-something women in Singapore through an integrated content strategy that includes the website, social media platforms and videos. We also engage our readers through community events, such as CLEO Par-tea, as well as our signature events, CLEO Most Eligible Bachelors and CLEO Change Makers.

CLEO Change Makers is a year-long programme with a 360-degree calendar of content, from workshops and video and editorial support on CLEO.com.sg and social media. Built around eight aspirational Key Opinion Leaders (KOL) in Singapore, CLEO Change Makers motivates young women aged 20 to 29 to live their best lives.

Sponsors can be featured in so many ways—we love to collaborate to create content and events that suit both the CLEO audience and your marketing goals.

So let’s talk and spark new conversations with the next generation of women changing the world.

Social media

CLEO speaks to millennials and Gen-Z through various social media channels: Instagram, Facebook and Telegram. We have a combined audience of 60k (round up) and counting. Our audience consumes a variety of content, from short videos to memes and short-form articles. Talk to us about collaborations and creating tailored content for our audience to better identify with your brands.

Videos

We have video series involving influencers and local celebrities—all of which are open for brand tie-ups. Editorial staffers will also build their own social influence by sharing their vertical knowledge through various episodic series.


Digital Tablet

We understand that millennials and Gen-Zs are always online, so our tablet and mobile editions enable our on-the-move audience to read CLEO anywhere, and back-reference our catalogue of smart and savvy content whenever they want.


Website

Whether our reader wants to be informed, inspired or entertained, CLEO.com.sg is their go-to digital destination. We know the struggles of adulting, which is why we serve up tips on career, confidence, money and love to help our readers navigate their lives. We also have our finger on the pulse of fashion and beauty trends, so we curate the most wearable and hottest trends, as well as product recommendations, that Singapore millennials and Gen-Zs want to know. CLEO.com.sg is also the one-stop destination for entertainment, as we cover the latest local and international news that matter twenty-something Singaporean women.

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