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Trade Notice: Appointment of Eileen Chia as Publisher of Her World

March 7, 2019

Trade Notice: Appointment of Eileen Chia as Publisher of Her World

SPH Magazines, the leading media company in South East Asia, announces the appointment of Ms Eileen Chia as Publisher, Her World. 

 

The new role sees Eileen spearheading strategic direction and commercial initiatives for Her World with a special focus on expanding Her World’s digital footprint.  She will work with colleagues across Editorial, Marketing, Sales and Tech departments to drive integrated growth across web, social and print including audience activation and engagement. 

 

Eileen has over 20 years of media experience in TV and Publishing, including business development, digital transformation, product management and marketing. Prior roles included Head of Digital and Integrated Solutions, and Head of Sales & Marketing for Harper’s Bazaar and Cosmopolitan. 

 

She says, “I’m incredibly excited to join this iconic Singaporean brand. Her World was founded in 1960 and it’s evolved right alongside Singapore women. No other title reflects our desires and views so completely. So we’ll be looking for new ways to engage women in Singapore with content that is useful, inspiring and empowering.”

 

Her World is the biggest women’s magazine media brand in Singapore, attracting over 1.2 million consumers across social, print and digital each month.  

 

Eileen’s appointment as Publisher of Her World is immediate. She also continues as the Publisher of The Finder Singapore, as well as Director of Strategy & Partnerships. She reports directly to Ms Diana Lee, SPH Magazines Managing Director – Business Solutions.

 

Do engage Eileen today at elchia@sph.com.sg to explore how we can collaborate with your brands to reach out to Her World’s empowered communities. 

  

About SPH Magazines

 

SPH Magazines Pte Ltd is Singapore’s premier magazine media company with a portfolio of more than 80 brands and products in Singapore and the region. Its diverse portfolio includes brands such as Her World, Harper’s Bazaar, The Peak, Home & Decor and HardwareZone, all of which are well-established market leaders in their respective genres.

 

It delivers award-winning content across print, online and mobile touch points and organises signature events all year round, reaching more than 6 million consumers monthly.

 

SPH Magazines prides itself on the ability to deliver high-performing 360 marketing campaigns for advertisers, by leveraging its strong brand heritage and highly engaged audiences. Its innovative advertising solutions incorporate cutting-edge technology and an unparalleled distribution network achieved through strategic partner tie-ups.

 

SPH Magazines is a wholly-owned subsidiary of Singapore Press Holdings (SPH), a publicly-listed media company. It also has offices in Malaysia and Hong Kong.

 

For more information, follow SPH Magazines on Twitter @SPHMagazines or visit www.sphmagazines.com.sg.

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